The New Town & Country
Victoria, Canada

The New Town & Country is a 600,000sf regional center that is being transformed into a vibrant mixed-use community featuring a mix of big box and specialty lifestyle retailers in an open air format.

Thomas Consultants were involved both in assessing the retail opportunity for the site and subsequently in the creation of initial promotional materials used to attract numerous “first to market” retailers to the center. As part of the initial retail study, Thomas Consultants assessed the trade area demographic and spending profile and prepared an order of magnitude for the proposed retail development.